SWOT Analysis
SWOT Analysis
The acronym means:
S Strengths
W Weaknesses
O Opportunities
T Threats
Businesses and industries analyze themselves by doing a SWOT analysis. This measures growth or stagnation and helps them to become aware of areas in need of change.
- Business Source Complete This link opens in a new windowBusiness Source Complete is a top database for finding research articles on many business topics including: accounting, finance, industries, international business, and management. It includes peer-reviewed journals, trade journals, company profiles, and more. Another useful database for finding business articles and information is is ABI Inform.
Use Business Source Complete to find company SWOT analyses.
In Business Source Complete, enter the company name in the first box and SWOT in the second and then click search. Our example is Ford Motor Company.
To View Results: Click on the title of the article in the center of the screen to view in full text. Note that a PDF link is also available.
