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Marketing Library Research Guide: Find Websites

This guide is comprised of both library and Internet resources recommended for finding information about marketing. All types of material, including articles from journals and chapters from books, can be found using this guide.

Find Research Websites

There is a lot of information freely available on the Internet.  Some websites offer up-to-date, authoritative information while others offer outdated, misunderstood, and incorrect information.  To complicate matters, it can be very difficult to tell the two apart.  It is important to keep in mind that anyone can publish information on the Internet. You need to be very careful about evaluating information found on the Web, judging each website on its information merit, not just its looks.

Remember to keep in mind the information cycle when researching articles. Get more information below:

Remember to keep in mind the information timeline when researching articles. Recent events will only have news articles; scholarly publishing takes up to a year to catch up. This guide from the University of Illinois will help you determine the types of resources that are likely to cover your topic