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Welcome to the Marketing subject guide. It will assist you in both basic and advanced research. Updating is done periodically so keep an eye out for information about new resources and search tips. Although it is not comprehensive, it will point you to the most useful databases, journals, books and reference sources, and online information.
How to use the guide: use the tabs above or the links below to get you where you want to go.
Looking for Books?
You can find books by
using our online catalog or you may want to browse the shelf. Print
books are located in the "H" section on the second floor of Blakley
Library. Below is a high level view of the classification system.
- H- General (Social Sciences)
- HA - Statistics
- HB - Economic theory. Demography
- HC - Economic history and conditions
- HD - Industries. Land use. Labor
- HE - Transportation and communications
- HF - Commerce
- HG - Finance
- HJ - Public finance
Refer to selected books (online or in print). These may be located in the Reference section (first floor to the left of circulation), or available electronically. Reference books use the same Call Numbers as the circulating books listed above and must be used within the Library.
Looking for articles? Journal articles can be found in print journals (located in Periodicals), online in databases and at the Journals home page.
- Specialized databases have a high subject content
- Related general databases contain multiple disciplines in varying measures
- Explore Journals: Journal titles can be searched for in the Online Catalog or by using Full-Text Journal Search. The Full-Text Journal search will point you to print, online and database resources.
What's on the Web? Internet Resources may include web pages, RSS feeds and Podcasts.
Library of Congress H Classification
H1-99 Social sciences (General)
HA29-32 Theory and method of social science statistics
HA36-37 Statistical services. Statistical bureaus
HA38-39 Registration of vital events. Vital records
HA154-4737 Statistical data
HA154-155 Universal statistics
HA175-473 By region or country
HF294-343 Boards of trade. Chambers of commerce.
HF1014 Balance of trade
HF1021-1027 Commercial geography. Economic geography
HF1040-1054 Commodities. Commercial products
HF1701-2701 Tariff. Free trade. Protectionism
HF3000-4055 By region or country
HF5381-5386 Vocational guidance. Career devlopment
HF5387-5387.5 Business ethics
HF5410-5417.5 Marketing. Distribution of products
HF5419-5422 Wholesale trade
HF5428-5429.6 Retail trade
HF5429.7-5430.6 Shopping centers. Shopping malls
HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
HF5446-5459 Canvassing. Peddling
HF5460-5469.5 Department stores. Mail order business. Supermarkets. Convenience stores
HF5469.7-5481 Markets. Fairs
HF5482-5482.4 Secondhand trade
HF5482.6-5482.65 Black market
HF5484-5495 Warehouses. Storage
HF5520-5541 Office equipment and supplies
HF5546-5548.6 Office management
HF5548.7-5548.85 Industrial psychology
HF5549-5549.5 Personnel management. Employment management
HF5601-5689 Accounting. Bookkeeping
HF5691-5716 Business mathematics. Commercial arithmetic Including tables, etc.
HF5717-5734.7 Business communication
Including business report writing,
HF5735-5746 Business records management
HF5761-5780 Shipment of goods. Delivery of goods
Cowan-Blakley Memorial Library
Braniff Building, Lower Level