This is the "Marketing Subject Guide" page of the "Marketing" guide.
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Marketing   Tags: business, marketing  

Last Updated: Nov 14, 2016 URL: Print Guide RSS UpdatesEmail Alerts

Marketing Subject Guide Print Page


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    Welcome to the Marketing subject guide. It will assist you in both basic and advanced research.  Updating is done periodically so keep an eye out for information about new resources and search tips. Although it is not comprehensive, it will point you to the most useful databases, journals, books and reference sources, and online information. 

    How to use the guide: use the tabs above or the links below to get you where you want to go.

    Looking for Books? You can find books by using our online catalog or you may want to browse the shelf.  Print books are located in the "H" section on the second floor of Blakley Library. Below is a high level view of the classification system.

    • H- General (Social Sciences)
    • HA - Statistics
    • HB - Economic theory. Demography
    • HC -  Economic history and conditions
    • HD - Industries. Land use. Labor
    • HE - Transportation and communications
    • HF - Commerce
    • HG - Finance
    • HJ - Public finance

    Refer to selected books (online or in print). These may be located in the Reference section (first floor to the left of circulation), or available electronically. Reference books use the same Call Numbers as the circulating books listed above and must be used within the Library.

    Looking for articles? Journal articles can be found in print journals (located in Periodicals), online in databases and at the Journals home page.

    • Specialized databases have a high subject content
    • Related general databases contain multiple disciplines in varying measures
    • Explore Journals: Journal titles can be searched for in the Online Catalog or by using Full-Text Journal Search. The Full-Text Journal search will point you to print, online and database resources.

    What's on the Web? Internet Resources may include web pages, RSS feeds and Podcasts.


    Library of Congress H Classification

    Subclass H

    H1-99                                    Social sciences (General)

    Subclass HA

    HA1-4737                               Statistics
    HA29-32                                       Theory and method of social science statistics
    HA36-37                                       Statistical services.  Statistical bureaus
    HA38-39                                       Registration of vital events.  Vital records
    HA154-4737                                 Statistical data
    HA154-155                                         Universal statistics
    HA175-473                                         By region or country

    Subclass HF

    HF1-6182                               Commerce
    HF294-343                                   Boards of trade.  Chambers of commerce.
                                                             Merchants' associations
    HF1014                                        Balance of trade
    HF1021-1027                                Commercial geography.  Economic geography
    HF1040-1054                                Commodities.  Commercial products
    HF1701-2701                                Tariff.  Free trade.  Protectionism
    HF3000-4055                                By region or country
    HF5001-6182                                Business
    HF5381-5386                                      Vocational guidance.  Career devlopment
    HF5387-5387.5                                   Business ethics
    HF5410-5417.5                                   Marketing.  Distribution of products
    HF5419-5422                                      Wholesale trade
    HF5428-5429.6                                   Retail trade
    HF5429.7-5430.6                                Shopping centers.  Shopping malls
    HF5437-5444                                      Purchasing.  Selling.  Sales personnel.  Sales executives
    HF5446-5459                                      Canvassing.  Peddling
    HF5460-5469.5                                   Department stores.  Mail order business. Supermarkets.  Convenience stores
    HF5469.7-5481                                  Markets.  Fairs
    HF5482-5482.4                                   Secondhand trade
    HF5482.6-5482.65                              Black market
    HF5484-5495                                      Warehouses.  Storage
    HF5520-5541                                      Office equipment and supplies
    HF5546-5548.6                                   Office management
    HF5548.7-5548.85                              Industrial psychology
    HF5549-5549.5                                   Personnel management.  Employment management
    HF5601-5689                                      Accounting.  Bookkeeping
    HF5691-5716                                      Business mathematics.  Commercial arithmetic Including tables, etc.
    HF5717-5734.7                                   Business communication
                                                                         Including business report writing,
                                                                               business correspondence
    HF5735-5746                                      Business records management
    HF5761-5780                                      Shipment of goods.  Delivery of goods
    HF5801-6182                                      Advertising

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    Debbie Hathaway
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